WagerWorks Signs Up Ladbrokes Online

0 Comments   Email   Print

International Game Technology (IGT) through its interactive wing WagerWorks has signed on the prestigious UK online gambling group Ladbrokes as its latest client. It will offer its full games portfolio to complement the existing offering of Ladbrokes. The agreement will see Ladbrokes’ customers getting some 120 online and mobile game titles to wager on. These include branded online slots games such as Star Trek: Against All Odds, Monopoly Plus and Elvis: A Little More Action.

Richard Poole, head of e-gaming casino and games products for Ladbrokes, said, “I am sure that our players will appreciate the extra quality we are bringing to Ladbrokes.com and we will be undertaking a comprehensive promotional campaign to launch the games.” Leigh Nissim, Europe, Middle East and Africa interactive commercial director for IGT, said that this tie-up with Ladbrokes joins two of the world’s most successful gaming companies. Nissim added that WagerWorks would be rolling out more mobile games for Ladbrokes in 2013, some of which are already available for other UK online gambling operators like Virgin Casino and Sky Vegas. WagerWorks licenses its games to a number of popular UK brands but imposes strict restrictions on player jurisdictions. IGT ensures that only residents of countries where online gambling has been legalized are able to access the games online, including play for fun options as well as for real money play.

Earlier this month WagerWorks had contracted with another leading online gambling operator for mobile games. On December 13 IGT had announced it has agreed to a deal to provide mobile games to Paddy Power in a significant extension to the companies’ existing partnership. Paddy Power will become WagerWork’s first OpenBet customer to access a wide range of the most successful mobile products via the IGT remote gaming server. The games will be available at Paddy Power as well as at the mobile site of Paddy Power’s recently launched new brand Roller. The top performing WagerWorks mobile titles in the initial launch include Da Vinci Diamonds, Cleopatra, Cats, Wolf Run, Kitty Glitter and Elvis A Little More Action. Nissim said that IGT’s relationship with Paddy Power has thrived over a number of years because of the consistently strong performance of WagerWorks online games. He added, “It gives us great pleasure to extend the partnership and we look forward to enjoying further success in the future.” Isaac Ward, Paddy Power Head of Gaming said that his company offered customers a world class entertainment experience delivering the best online and mobile games available today. He also appreciated the partnership with IGT and looked forward to extend it further with the introduction of the new mobile games platform.

News Item Tools

 Email     Print     Digg     Del.icio.us    StumbleUpon

Comments

 Add Comment

Add Comment

More News