Playtech Moves to Mexico and Latin America

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Playtech is aggressively proceeding on its policy of playing a lead role in regulated online gambling markets. In pursuance of this, the Internet gaming software provider has struck a deal with Grupo Caliente, Mexico's largest land-based gaming operator. Grupo Caliente operates over 90 land-based gambling venues, which include modern casinos, bingo halls, video lottery terminals, sports betting operations, live greyhound racing and simulcast horse racing across Mexico, Central and South America.

This agreement will see Playtech taking on Grupo Caliente as an online gambling software client. Playtech will supply its complete online casino product, including table and slot games. Playtech will also supply its branded online slot games based on Marvel super heroes and Hollywood blockbusters to Grupo Caliente. The online casino games will be supported by Playtech's Information Management Solution technology platform. This advanced administrative tool enables Playtech clients to maximize their player experience and returns.

Grupo Caliente will operate the online venture under Mexican gaming regulations, which cover Mexico and parts of Latin America. Under the terms of the agreement, as and when Grupo Caliente is able to bring other Latin American countries into its fold, the Playtech games would be offered to them.

Mor Weizer, CEO of Playtech, said that they were delighted to have entered into this commitment with Latin America's largest and most respected gaming operator. He was sure that over time Playtech and Grupo Caliente would develop a valuable relationship. Weizer added, "Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the company's geographic footprint beyond its European and Asian marketplaces."

Eduardo Hernandez, chief executive officer of Caliente, expressed hope that this partnership would provide Grupo Caliente with a solid, state of the art online casino platform that would deliver the best online gaming experience to their customers. He added, "With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets."

The other news from Playtech is not so good for the software provider. Playtech and the UK gambling giant William Hill have a joint venture in William Hill Online (WHO). WHO contributes to 40% of William Hill's operating profits. Not only that, the profits from WHO are growing, whereas the profits from William Hill's traditional betting operations are falling. Playtech owns 29% of WHO and, as per the terms of operations, William Hill can buy that stake in 2013 at a fair price that would have to be determined. William Hill, in all probability will exercise this option. A statement released by William Hill chief executive, Ralph Topping, said that discussions are being held with Playtech in a positive atmosphere about the future of WHO. He however pointed out, "The current arrangement is one that needs to change – both organisations recognise that."

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