New Look for River Belle Casino

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The Belle Rock Entertainment group of online casinos is a well known one. Though the group in its present form was constituted only in 2004, the online casinos in the group are much older. River Belle online casino is the flagship brand of this group. Recently it has received a new look, which makes it look more modern but without losing its old age charm. River Belle signifies a Mississippi riverboat that provides southern hospitality at its best. This unique selling point of the online casino has not only been maintained but enhanced with sharper graphics, more prominent layout and the elegant ambience of the southern states.

When all the online casinos powered by the same gaming software provider offer identical games, the competitive advantage for an online casino has to come from somewhere else. One factor that provides this advantage is the credentials of the online casino. The new layout of River Belle online casino showcases its credentials in a compelling manner. It has one of the best "About Us" sections in the industry. Many online casinos have a brief About Us section, which really doe nothing for the identity of the casino. In fact what is written could apply to almost any online casino.

The About Us section at the new River Belle online casino is long and detailed. The input providers that result in the gaming being safe, secure, fair and transparent are highlighted. Microgaming is the software provider. Apart from the best online casino games in the industry, the Microgaming software provides features like PlayCheck that allow players to view all transactions, including funding and withdrawing money, in a 100% transparent manner. The new web site emphasizes that River Belle is an eCOGRA approved online casino and this approval is granted in recognition of its fair game play, prompt payouts, player service and responsible casino conduct. The other input providers whose contributions are described are Datacash Limited that handles the financial transactions processing and the Government of Gibraltar, which is the regulatory authority.

Another aspect about River Belle that is clearly revealed in the new look web site is how responsive the online casino has been to the changing needs of the players over the years. Usually the past is lost whenever an online casino makes an adaptation. But River Belle online casino has preserved and displayed its heritage. The home page of the casino web site as it has appeared in its various avatars from 1997 can be seen in the About Us page. Players can clearly see the incorporation of improved software technology and also the provisions of increased information content to cater to the demands of more aware online players.

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