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Microgaming offers Mobile Games on Android

By: Shirley Spicer, Friday November 4th 2011
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During the last six months every report on mobile gaming has said the same thing. Mobile phone will be the next big medium for gambling and the growth in mobile gaming will be unprecedented. Microgaming has made a name as a leading online casino software provider. It has already taken a lead position in the burgeoning mobile gaming market and is aggressively maintaining it.

Vide a press release Microgaming has announced the launch of its latest mobile casino product, Android Air. It is an Adobe Air based application, available for use with tablets and smart phones running on Android. The platform comes with an initial pack of eight of the best Microgaming online casino games. Microgaming will deliver at least 20 or more games before the end of the year. The new games will be automatically added as in the case of Microgaming's popular Viper online casino software. Players can choose to do these updates via WiFi rather than 3G.

The games will be offered from a slick, user-friendly lobby. Fully revamped banking and registration modules are also part of the package. The underlying architecture allows the deployment of Microgaming's comprehensive suite of acquisition and retention tools such as Bonus Balance, Player Grouping, Player Communication Manager and VPB. VPB is an online Virtual Pit Boss that allows instant trigger based messaging and promotions.

Neill Whyte, head of product channels at Microgaming was quoted in the press release as saying, "Mobile has been a key part of Microgaming's strategy for the past few years and we already enjoy a strong market share with our existing suite of products. The explosion of mobile gaming over the last 12 months, driven largely by the increased adoption of smart phones in developing countries, represents a huge opportunity for providers." Whyte felt that this new Android product will have a significant impact on the mobile market and on the gaming industry as a whole. Microgaming has the largest and best portfolio of casino games in the online gambling industry, which can be leveraged to fully exploit the opportunity that the rapid growth in Android based smart phones presents.

All Slots mobile casino is one of the leading Microgaming powered brands in the mobile gaming market. It is the mobile wing of the immensely popular All Slots online casino. All Slots mobile casino has independently announced four new casino game apps that Android users can download from the Android Market. The apps are absolutely free and mobile casino players may choose to play the games just for fun or to open a real casino account. These games are Mega Moolah with a progressive jackpot, Mermaid's Millions, Tomb Raider and Blackjack. All these games feature "sharp colorful graphics, exciting sound effects, and smooth touch-control game play, and they are free of any annoying ads".

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