Land Slots Manufacturer Enters Online Gaming

0 Comments   Email   Print

Despite the sluggishness and resistance on the legislative front land based gambling operators are convinced that online gambling will become a reality sooner rather than later. Major land casino operators are getting a foot in online gambling. Caesars, the largest land casino chain, has set up its online gambling wing that offers services outside the United States. Two other land casinos had tied up with leading online poker rooms, but the events of Black Friday led to the annulment of those agreements. The latest to enter the fray is Aristocrat Technologies, the leading land gambling game and equipment developer.

In March this year Aristocrat Technologies had entered into a collaborative agreement with GameAccount Network. That agreement has now yielded its first offering. GameAccount Network will provide Aristocrat Technologies with a free play online gaming platform for use by its United States casino clients. Because it is strictly free play and does not involve any online financial transactions it will not attract the provisions of the UIGEA or the Wire Act. The online gaming platform will include a range of slots, table games, skill games and online poker. The highlight will be the online versions of Aristocrat's top land based slots.

GameAccount Network managing director, Dermot Smurfit, commented on this development earlier in the week. He said that free play online games will be an important step in preparing for regulated online gaming in the United States. The experiences in Europe indicate that free play games communities eventually convert to real money gaming. Smurfit added, "Enabled by our compliant and certified Internet gaming platform, Aristocrat's land based casino operators will attract free-to-play games communities in advance of any expected regulation." This Aristocrat-GameAccount deal is an innovation in the American gaming market. GameAccount online gambling platform is popular among major European online casino operators. In addition, it is compliant with United Kingdom Gambling Commission and Alderney Gaming Control Commission software requirements.

Gillian Findlay, general manager group strategy and online gaming for Aristocrat, said that as the online gaming industry matures, players look for high quality content with a richer gaming experience. Aristocrat Technologies provides this. Aristocrat's games have been favorites with players in land casinos around the world. Now, Aristocrat will bring the world's greatest casino slot games to online players.

Aristocrat Technologies' main competitor in land based gambling equipment, including slot machines, is International Game Technologies (IGT). IGT has for long been operating an online gambling software division by the name WagerWorks. WagerWorks not only develops independent online casino games, but also converts the best IGT slot machines to online formats. Titles like Cleopatra, Monopoly and Cluedo are popular at online casinos like Virgin Casino. With the GameAccount deal, Aristocrat has leveled the playing field.

News Item Tools

 Email     Print     Digg     Del.icio.us    StumbleUpon

Comments

 Add Comment

Add Comment

More News