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InterCasino InterHunt Online Promo

By: Joan Peppin, Friday August 17th 2012
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In the beginning of August it was reported that InterCasino has planned to rebrand and reposition itself in the online casino market based on research among players on three continents, Europe, East Asia and North America. This assignment has been given to TheAgency, located in Bath, England.

TheAgency plans a global advertising campaign for InterCasino, with digital channels playing a key role. Saman Mansourpour, a partner at the advertising company, said, “To be involved in such a significant integrated campaign across so many global markets is a real thrill.” TheAgency will be using the catch line “Seriously Entertaining” in the campaign. Nicky Getley, head of acquisition at InterCasino, has been impressed by TheAgency’s work so far and is looking forward to future interactions. He said that the advertising company has provided inputs on strategy. Their creative work has pushed boundaries in the competitive online casino market.

Getley said, “Standout is absolutely paramount in our environment.” Already one can see major changes in the way InterCasino is dealing with its customers, though it is not known whether these changes have been brought about as a result of this exercise. Promotions are coming thick and fast and are being presented in a very interesting manner. The latest announcement is for the InterHunt.

In this promotion InterCasino tests its customers’ knowledge of the games offered at the online casino. Each week, between the August 13 and September 16 players will be asked to solve a riddle on one of the InterCasino games. They will have to guess the game, wager on it and get the featured offer for that week.

The first week of the InterHunt promotion is from August 13 to August 19. The first riddle is “Put on your walking boots for a backwoods adventure, you’ll know you’re there when you smell the sweet scent of toasted marshmallows by the campfire.” A hint to the name of the game has been provided on the promotion page at InterCasino and also a blurred image of the reels. Players who have guessed the game will then have to enter the given bonus code, deposit and wager a minimum of $25 on the game in the riddle. If the house wins, InterCasino players will receive 20% cash back, up to $250. The important thing to remember is that wagering on only the above featured game will contribute towards the cash back. The complete InterHunt promotion terms and conditions are available at the InterCasino promotions page.

InterCasino is powered by software from Cryptologic and is licensed by the Lotteries and Gaming Authority of Malta. The Hollywood mega promotion is still running at the online casino.

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