EiG Expo in Italy in September

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The 10th annual European iGaming (EiG) Congress and Expo will be held in Milan in Italy from September 19 to September 22. The event is a part of the Totally iGaming Week. Italy is the perfect location for the EiG this year because of the advancements made in the regulatory mechanism there. Online casino gambling has just been included and online poker cash games are to follow. Over 1,500 decision makers from all over the world are expected to attend.

There are benefits galore available to delegates depending on their role in the online gambling industry. Operators wanting a share of the growing Italian market will be able to forge local partnerships and build new revenue streams. Potential operators can learn about successful innovative start ups. Delegates who are new in this industry can learn from the CEO panels featuring the luminaries of the online gambling firmament, well thought out case studies and interactive discussions. Delegates can also work on the regulatory standards of the future by engaging with key regulators and political influencers in existing, emerging and potential jurisdictions worldwide.

The conferences begin on September 20 and run through to September 22. The first CEO panel discussion is bound to be interesting. It is the debate between global and local. The question addressed is whether in the future the global .com operators will continue to hold sway. Or will the future belong to local .country brands. This debate becomes more pertinent because localized regulation seems to be the way forward. The topics for other panel discussions include regulation and taxation, player retention, competitive advantage in product verticals, use of social media in marketing, convergence of platforms, payments in regulated markets and securing first mover advantage in a regulated North American market. The speakers represent the leading companies associated with the online gambling industry. They include the CEOs from Paysafecard, eCOGRA, William Hill, Virgin Games, Remote Gambling Association, Bodog, Ukash and Spin 3.

EiG 2011 offers benefits to sponsors and exhibitors as well. It gives them an opportunity to raise their profiles in front of the leaders of the online gambling industry. Demonstrating their products and expertise to a live audience for three days will help build market share. It is also an ideal venue for launch of new products. Because EiG 2011 is being held in Italy, which is a recently regulated jurisdiction, the scope for rewards is even more. The leading online gaming software provider Playtech is the lead sponsor of the event. Through a series of business partnerships Playtech has been making deep inroads into the European online gambling market. The other sponsors and exhibitors include Skrill, Microgaming, eCOGRA and Alderney Gambling Control Council.

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